NOECHO Records is a London based netlabel, which was established in 2008. Since then the British sonic farm has been releasing a couple of the most interesting productions in the field of experimental Electronica and Ambient music around. Their latest one is by the Factory Kids, a singer-songwriter duo from Glasgow.

Christina Marie and Tim Chaplin put out their initial releases via compilations and blogs, before the self-titled debut album was released through Powertool Records in 2009. They've been pretty productive since then, as 2010 saw not less than three more releases by the Kids, including one remix album of their own material. The title of that album describes the style of the duo best: "Beautiful Distortion". The Scottish musicians might be essentially rooted in the singer-songwriter tradition and even claim The Rolling Stones, Bob Dylan and the "cheesy music of the 80s" as their source of inspiration, but they do their best not to polish their material and rather prefer to put it out in its roughest condition available. If you're searching for an accessible starting point for the exploration of the Factory Kids' art, you should watch the video for their debut single "She Said" from 2009 on YouTube, before you're ready to keep your ears busy with the more experimental side of the two unusual musicians.

Talking of experimentalism, their latest five track EP "Get Gone" moves Christina and Tim even further into new directions of what you might call pure Post-Ambient and Post-Electronica.The rhythmic fundament, the vocals and even implied melodies hide behind a raw shell of muted effect algorithms and dark atmospheres. The best example for this kind of industrial, distant and rustling sound aesthetics is the title track itself, which leaves it to its listener to link up the scattered musical fragments. "Nothing is Reality" brings us a bit closer to the previous work of the Factory Kids, with its monotonic beats and ethereal vocals of Christina, before "Tale of Never" unexpectedly manages to soothe the now roughened ears and soul with an Ambient-ish warming, crinkly melody and production.

If you're up to look behind the unpolished charm of a rough diamond to feed your brain (and in a strange and stealthy way your heart also), give the Kids a try. They already stole my heart, and somehow I still don't have any clue how that might have happened.

Factory Kids - Get Gone EP | Factory Kids on MySpace